Roust Group, world's leading premium spirits producer and distributor, announces the extension of the legendary Żubrówka product range with the launch of Żubrówka Black (Czarna) in Poland.
This perfectly pure, super premium vodka has started a new chapter in the history of the iconic Żubrówka brand, which draws its unique taste from the richness of the primeval Białowieża Forest.
Żubrówka Black is the only Polish vodka to undergo a unique filtration process using charcoal from Białowieża oaks. The water for Żubrówka Black is drawn from the purest springs in the Białowieża Forest and top quality wheat is used for producing the neutral spirit that comes exclusively from Polish farms.
The special character of Żubrówka Black is not only emphasized by perfectly selected ingredients but through its unique packaging.
"This incredible vodka is enclosed in a truly innovative packaging: the first bottle in the market made of black transparent glass which emphasizes the luxurious liquid inside the bottle. The long neck makes pouring easier while the bison grass engraving connects with the brand's roots," commented Alicja Jelec, Vodka Category Marketing Director.
The launch of Żubrówka Black is supported by an integrated campaign consisting of high quality POS across stores and high end restaurants, linking PR and social media.
"Pure super premium vodkas are the most dynamically expanding segment of our market. Żubrówka Black will successfully complete with the international vodkas that currently dominate the segment and is set to revolutionize the category," said Alicja Jelec.
Żubrówka Black will be available in Poland from March in 3 sizes: 500, 700 and 1000 ml.
About Roust Group
Roust Group is the largest integrated spirits producer and distributor in Central and Eastern Europe and the second-largest vodka producer by volume in the world, with over 27 mln 9l cases sold annually in more than 80 markets. Roust owns production facilities and distribution centres across Poland, Hungary, Russia and Italy. Roust's extensive portfolio includes flagship vodka brands Russian Standard, Green Mark, Parliament, Talka and Zhuravli, as well as the iconic Polish vodka Żubrówka. Roust Group includes Gancia, the legendary Italian company that created the first Italian sparkling wine. Roust Group's Founder and Chairman of the Board of Directors is Roustam Tariko.