Roust Group, the largest integrated spirits producer and distributor in Central and Eastern Europe and the second-largest vodka producer by volume in the world, and Mast-Jägermeister SE, worldwide renowned producer of Jägermeister, announced recently the extension of their exclusive distribution agreement.
According to the contract, Roust Group will continue the distribution and marketing support of Jägermeister, the world's largest premium liqueur brand and world's TOP-10 most popular premium spirit, in the Russian Federation.
"We introduced Jägermeister in Russia in 2000 and we believed in success of this amazing brand from the very beginning. Nowadays it is imported bitter #1 in Russia, and we have ambitious plans to continue the growth", comments Roustam Tariko, founder of Roust Group.
In 2016, Roust succeeded to boost Jägermeister sales by an outstanding 33% vs. 2015.
About Roust Group
Roust Group is the largest integrated spirits producer and distributor in Central and Eastern Europe and the second-largest vodka producer by volume in the world, with over 27 mln 9l cases sold annually in more than 80 markets. Roust owns production facilities and distribution centres across Poland, Hungary, Russia and Italy. Roust's extensive portfolio includes flagship vodka brands Russian Standard, Green Mark, Parliament, Talka and Zhuravli, as well as the iconic Polish vodka Żubrówka. Roust Group includes Gancia, the legendary Italian company that created the first Italian sparkling wine. Roust Group's Founder and Chairman of the Board of Directors is Roustam Tariko.